Thursday 9 October 2008

Zac Efron to star in 'Footloose' remake?

Image and video hosting by TinyPic

HIGH SCHOOL MUSICAL 3 director Kenny Ortega is hoping to bring a new version of the 1980s movie FOOTLOOSE to the big screen, and he's looking to a HSM star to take the lead in the new version.

Ortega says that Zac Efron is likely to be the star, calling the 20-year-old "perfect" for the main role.

"I think he'd be the perfect, perfect, perfect candidate to step in. I mean he's got this global excitement, this wonderful know-how." Ortega said to the BBC.


"He's the perfect age, so versatile, and talented and dynamic. You know it's hard for me to even imagine anybody that I think would be more perfectly suited."

[b]PLEASE VISIT WWW.DISNEYFANS.CREATEMYBB2.COM FOR TONS MORE NEWS AND MORE[/b]

Monday 6 October 2008

High School Musical 'sets record'

Image and video hosting by TinyPic

Cinemas around the UK have taken record advance bookings for Disney film High School Musical 3.

Three weeks ahead of its release, tickets to the value of more than £500,000 have been booked in advance, according to Walt Disney Pictures.

Odeon, the UK's largest cinema chain, said it had sold £245,205 in advance tickets, beating the record set by Harry Potter and The Goblet of Fire.

The UK premiere for High School Musical 3 takes place on Tuesday.

Stars of the franchise, including Zac Efron and Vanessa Hudgens, are set to attend the London gala.

We are bracing ourselves for a huge first week run

Rupert Gavin, Odeon cinemas

Rupert Gavin, chief executive of the Odeon cinema chain, called it a "phenomenal and record-breaking start" for the movie's UK run.

"Our cinemas have been inundated with calls to pre-book tickets for what could be the year's biggest kids and teen audience movie.

"With schools breaking up for half-term just as High School Musical 3 opens, we are bracing ourselves for a huge first week run," he added.

Odeon's advance ticket sales eclipsed the record set by the fourth Harry Potter film in 2005, which had taken £227,000 at the same stage of booking.

High School Musical 3, which is the first cinematic outing in the series, is due to open across the UK on 22 October.

The original TV movie took the US by storm when it appeared on the Disney channel in January 2006. It went on to become a worldwide hit.

The sequel shattered cable TV records last summer, with a premiere watched by 18.6m in the US.

Work has already begun on High School Musical 4.

PLEASE VISIT WWW.DISNEYFANS.CREATEMYBB2.COM FOR TONS MORE DISNEY NEWS AND MORE.

Monday 29 September 2008

Demi Lovato: Meet Disney's New Princess

Image and video hosting by TinyPic

She starred in ''Camp Rock.'' She toured with the Jonas Brothers. Now, with the release of her debut album, ''Don't Forget,'' this 16-year-old may just be the next Miley Cyrus

A pretty girl, an old-fashioned candy shop, a sunny September afternoon — what could be sweeter? Sixteen-year-old Demi Lovato, loose coffee-colored waves tumbling over her shoulders, chin distinctly dimpled, grabs giddily at handfuls of Gobstoppers and jelly beans inside Economy Candy, a decades-old fixture on New York City's Lower East Side. The Norman Rockwell tableau is marred, however, by a phenomenon entirely new to Lovato: the relentless platinum pop of a dozen paparazzi flashbulbs, only feet from the store's entrance. Apparently, a celebrity photo agency has been tipped off to the young star's presence here today for an EW photo shoot, and in this iPhone-riddled, post-Perez world, word spreads fast.

Old folks may not know her name yet, but to the Disney demographic, Lovato is already major. She is best known as the costar, alongside teen dreamboats the Jonas Brothers, of the Disney TV movie Camp Rock, which has already been seen by 35 million U.S. viewers since its premiere in June. Now she has released her debut album, Don't Forget, featuring extensive contributions from the Jonases. (She also spent the summer opening their frenzy-inducing tour.) And with even more projects in the works, there's a chance the Dallas native could unseat the Mouse's reigning queen, Miley Cyrus. Still, when told that several photographers have abandoned a sighting of tabloid catnip Katie Holmes in order to rush downtown and capture this moment, Lovato's doll-like brown eyes widen in seemingly genuine disbelief. ''Whoa. For me, seriously?''

Even in the context of the entertainment industry's dog-years fame cycle — and the Disney star factory that incubated the likes of Britney, Justin, and the current High School Musical crew — Lovato's rise has been precipitous. Born in 1992 to a Dallas Cowboys cheerleader-turned-country singer (''[My mother] opened at Six Flags for, like, Reba McEntire and George Strait,'' says the proud daughter), Lovato attended a local casting call at age 5 for Barney & Friends, but was turned down, she recalls, ''because I didn't know how to read yet.'' The next year, newly literate, she made the cut, and spent two seasons there alongside best friend and future fellow Disney star Selena Gomez.

Post-purple dinosaur, Lovato found occasional guest roles (including a 2006 episode of Prison Break), but her real launch came at a Dallas Disney talent search, where a screen test led to a role on As the Bell Rings, a recurring series of shorts that runs between programs on the network. ''Even though the show was only, like, five minutes, it was the Disney Channel!'' she says. ''I thought it was the coolest thing.'' And also the scariest: ''When I got the part, I actually cried. I thought, I'm not going to be able to do this — I'm not funny! I'm never going to be able to work for the Disney Channel, because they're based on comedy.'' And off the set, her peers had already proved less than kind, especially when it came to her career. ''I asked to leave public school,'' she says. ''I was kind of bullied. I had a hate wall in the bathroom, and everyone signed a petition that said 'We all hate Demi Lovato.'''

Anyone who disapproved of Lovato's previous showbiz forays probably had conniptions over Camp Rock. An enjoyable, fairly self-explanatory trifle (It's a summer camp! For rock!), the movie serves largely as a vehicle for its stars' song-and-dance routines, a sweet G-rated romance, and parent-pleasing lessons on self-esteem and friendship.

But oh, that romance! Today, Lovato is sanguine about the OMG-ocracy's heated reaction to her onscreen relationship with the alluringly eyebrowed Joe Jonas, now 19 and widely considered the hunkiest of the three brothers. ''Imagine being new to Disney,'' she says wryly, ''and your first big job is being the romantic interest of one of the biggest heartthrobs on the channel. Any girl that is a friend of the Jonas Brothers gets hate mail and is automatically suspected as a girlfriend.''

For all the fans who resent Lovato's proximity to the holy trinity of Disney boyflesh, however, she wants to be clear: ''Joe and I never dated. We're really good friends. I just think it's funny that people try to pin me to them. It's like, Oh, come on! I think [if I were going to] I would have dated one of them by now!''

''Um, I really don't know Miley that well. We didn't take offense or think [a much-viewed video on the Web in which Cyrus and a friend poked fun at Lovato] was a negative or a positive. It was just like, Okay, cool, Hannah Montana knows who I am!''

Still, her close association with the Jonases puts her squarely in the gossip-blog crosshairs. Add the fact that her best friend Gomez is reportedly dating youngest Jonas Nick, who is also Miley Cyrus' ex, and you've got the makings of a serious Mouseketeer rumble — the typical high school cruelties, writ large and in glossy teen-mag Technicolor. Lovato says there's no bad blood between her and Cyrus, even after a much-viewed video on the Web in which Cyrus and a friend poked fun at Lovato and Gomez, going so far as to mock the (now-closed) gap between Lovato's front teeth. Despite the clip's Mean Girls tone, Lovato is guardedly diplomatic when talking about the teen megastar: ''Um, I really don't know Miley that well. We didn't take offense or think it was a negative or a positive. It was just like, Okay, cool, Hannah Montana knows who I am!'' Lovato says the pair even spoke backstage at a recent Disney concert. ''She gave me advice on publicity and making it big, and she was like, 'I hope you're very successful.'''

Lovato may not need Cyrus' best wishes. Some teen-industry experts think she and Gomez could soon make a serious play for the Hannah/Miley crown. ''It almost seems like the big Disney media machine is backing off [from Cyrus], shifting its focus,'' says Mark Fightmaster, an equities analyst at Schaeffer's Investment Research who follows the teen-entertainment market. ''I don't know if it's because of the whole picture scandal in Vanity Fair, or maybe it's a move on Miley's part. Disney seems to be grooming Demi and Selena as the next Miley, and basically, these girls haven't screwed up, whereas Miley's had some issues.'' (Disney Channel entertainment president Gary Marsh responds: ''These are not competitive properties. Demi and Selena are fantastic up-and-coming stars, and we hope they have as much success as Miley. We love them all!'')

Sure enough, Lovato's many upcoming projects seem calculated to launch her on the Cyrus supernova trajectory. In addition to a Camp Rock sequel — ''I'm not even sure what it's going to be about, I swear! I know as much as you do,'' she says — Lovato recently shot Princess Protection Program, a Disney movie costarring Gomez that's due out next summer. She's also working on a new Disney Channel series, Sonny With a Chance, in which she'll star as an innocent teen from middle America who's thrust into the L.A. spotlight when she relocates after landing a role on her favorite show (imagine that!). ''We've tried hard to help her manage her success,'' says Marsh. ''But what we are good at, and probably better than anybody else, is finding and nurturing talent. And Demi is an extraordinary talent.''

Back at the photo shoot, Lovato does indeed seem like the prototypical (if decidedly better-groomed) girl next door, unfailingly sunny and good-natured. It may help that her stepdad, also her comanager, keeps a benign but constant watch over the proceedings. Still, her wardrobe for the day's shoot looks, incongruously, like it escaped from Iggy Pop's closet: racks of slinky leather pants, spangled vests, studded high-altitude boots. And her album, while full of catchy choruses, abandons the usual tinkly teen-pop tropes for meaty guitars and percussion; raucous lead single ''Get Back'' is far more Benatar than Backstreet. ''Kelly Clarkson, when she first went rock, was totally my inspiration,'' Lovato says. ''I decided to try it and it was like, 'Wow, this fits more.''' She hastens to add, ''I realize, though, that I am a pop singer. And I'm not gonna try to be too 'Oh, I'm hardcore, I'm a rock girl.' No, I'm with the Disney Channel! But bubblegum isn't really my thing.''

So far, wearing grommeted accessories seems to be the extent of her teen rebellion. Lovato has clearly thought hard about her image, and she's not interested in abandoning her scruples in public. Though she politely demurs when asked about the purity rings she, Gomez, and the Jonas Brothers all wear to indicate they will wait to have sex until marriage, she does express admiration for onetime Disney idols who've managed to keep their noses clean, as it were. ''Hilary Duff has stayed a really good role model,'' says Lovato of the 21-year-old former Disney star. ''I mean, I'm sure she made mistakes, but you never saw them. I think it's really cool that someone can grow up and continue to be looked up to by young girls.''

In 2013, Lovato will herself turn 21. So what's in the five-year plan? ''I can talk about my 20-year plan!'' she laughs. ''I'm not even thinking about five years. But hopefully I'll still be touring and doing my TV show; obviously I'll continue that. I want to start doing movies, like feature films. And I would love to maybe direct one day.'' From teen sensation to lady Scorsese in 20 years? Considering what's she managed to do in the first 16, Lovato just might make it happen.

PLEASE VISIT WWW.DISNEYFANS.CREATEMYBB2.COM FOR TONS MORE NEWS AND MUCH MUCH MORE!!!

Oprah to star in Disney movie

Image and video hosting by TinyPic

Oprah Winfrey has landed herself a role in upcoming Disney animated film The Princess And The Frog.

The talk show queen will lend her voice to the character of Eudora, the mother of the main character Princess Tiana.

The film is set in the French Quarter of New Orleans and is slated for a 2009 release.

The media queen has previous experience in animated movies - she voiced the character of Judge Bumbleton in 2007's Bee Movie.

Thursday 25 September 2008

Disney And Its New Star-Studded, 3-D Lineup

While Wall Street and Washington were working on trying to fix our economy, one of the strongest brands in Hollywood celebrated its upcoming lineup, perhaps remembering that movie going usually booms during a recession.

Walt Disney Studios previewed its upcoming movies at Hollywood's Kodak Theater, which hosts the Oscars, in a flashy, day-long show.

Digital 3-D played a big role in the event; Disney[DIS 32.64 0.87 (+2.74%) ] releasing five 3-D movies next year, more than any other studio. That includes a remake of Charles Dickens' "A Christmas Carol" starring Jim Carrey in his first Disney film. Carrey, who appeared at the event, is jumping right into this Disney relationship by playing seven characters in the movie. 3-D is ramping up this year -- Disney screened "Bolt" which opens November 21, in 3-D, though studio chief Dick Cook says the movie was only 80 percent finished.

With uncharacteristic "snark", Cook even made a dig at competitor DreamWorks [DWA 31.88 0.70 (+2.25%) ]Animation's Jeffrey Katzenberg, who happens to be Disney studio's former chairman, and who has much-anticipated "Monsters vs. Aliens" in the works.

Franchises remain in the spotlight with the studio investing in sequels and remakes. Johnny Depp is returning to star in a fourth "Pirates of the Caribbean," Disney's cash cow franchise.

Tinker Bell and friends coming to Disney World

Image and video hosting by TinyPic

Move over, Cinderella, Snow White and Ariel: The Disney Fairies are on their way.

Preparing for the Oct. 28 release of a straight-to-DVD animated children's movie about Tinker Bell, Walt Disney World is about to open a walk-through attraction in the Magic Kingdom based on, and featuring, that pixie and four other Disney Fairies characters.

The Disney Fairies are a new set of characters, developed for books, movies, Internet games and merchandise, that expand the role of the always-popular Tinker Bell. Four DVD movies are in the works. The theme park's Pixie Hollow attraction opens Oct. 24 in Mickey's Toontown Fair.

"This is a franchise that is soon to be like our princesses franchise," declared Francois Leroux, a vice president of character programs with Walt Disney World Entertainment, who introduced the characters to the media on Wednesday in downtown Orlando.


The scoop on Orlando's best attractions...
Universal CityWalk deal attempts to lure Pleasure Island passholders


Theme park attractions injury, illness and death reports The theme-park fairies made their debut as Disney World officials briefed the news media on a broad range of plans and strategies, from minority-owned business contracting to the recently announced "celebrations" campaign in 2009 to a cross-promotion with the Disney-owned ESPN cable-TV network that will result in the renaming of Disney World's athletic complex as the ESPN Wide World of Sports.

While company officials had cautioned that they had no intention of using the forum to announce a major iconic attraction, the briefing had many close Disney observers wondering when or if the giant resort might unveil plans for new rides in 2009 or beyond. Disney has often used such briefings to announce big new rides, shows, restaurants and hotels.

Rivals Universal Orlando and SeaWorld Orlando are both building new, signature roller coasters for next summer, and the following year Universal is opening the Wizarding World of Harry Potter, one of the most highly anticipated theme-park attractions in the world.

"This is the first time in our 15 years of covering the Walt Disney World scene that there isn't a single announced new attraction for any of the four parks," Simon Veness, co-author with his wife, Susan Veness, of the Brit Guide to Orlando & Walt Disney World, wrote in an e-mail.

In February, Disney announced a new game-show venue: a theme-park version of the hit Fox TV show American Idol. But that show initially was to open late this year; Disney now says it's likely to open early next. Disney has not announced any iconic attractions to follow that.

"It's also unusual given that Universal is coming out with both barrels blazing in the next couple of years," said Robert Niles editor of the blog Theme Park Insider.

In addition to Pixie Hollow and the American Idol Experience, upcoming attractions include new street parties; a new technology-based game tied to the Disney animated TV show Kim Possible; a big family restaurant in Downtown Disney called T-Rex; and other dining and entertainment expansions in Downtown Disney. This past summer, the company opened a major new ride called Toy Story Midway Mania, Disney World spokeswoman Jacquee Polak said.

"We continue to grow in traditional and nontraditional ways," Polak said. "We are going to continue to focus on delivering experiences that only Disney can provide."

John Frost, editor of The Disney Blog, a popular Internet source of news and commentary, considers 2009 "essentially a planned off year for Disney."

"With just American Idol opening next year, Walt Disney World is really relying a lot on this year's crop of new attractions. Toy Story Midway Mania is great, and they probably haven't gotten all the yardage they can out of that as far as attracting new guests," Frost said. "The Pixie Hollow Disney Fairies experience isn't an attendance driver, except for a very small target market."

John Gerner, a theme-park industry analyst with Leisure Business Advisers of Virginia, said Disney World is in a position where it does not have to add major rides all the time.

"As a strategy, one thing you don't necessarily try to do is expand the same year your competition does. It doesn't tend to serve either player," Gerner said. "The fact that Universal is putting in the big Potter area may have Disney saying, 'Let's pause and see what happens, and then we'll follow up.' "

To capitalize on both ESPN's popularity and the existing Disney's Wide World of Sports brand, Disney will rename its athletic complex ESPN Wide World of Sports.

"You really want to focus on your equities. One equity is ESPN. The other one is the fact that over the last 12 years we have built an enormous amount of equity behind the Wide World of Sports brand," said Ken Potrock, senior vice president for sports enterprises. "Not necessarily the ABC-Jim McKay brand, but the Wide World of Sports the Complex brand."

Disney Set To Release Sequel To Cars In 2011

Image and video hosting by TinyPic

Washington (ECN) - Disney has announced that they are going to release a sequel to Cars in 2011.

The first Cars was a major success for Disney and Pixar, and will be coming back for another go.

The release of the sequel is now set to hit theaters in the summer of 2011.

They also announced that the studio is going to produce a series of animated short films starring Mater as well aso ther characters.

The shorts are going to air on TV on Disney Channel, and before other films.

Cars released in 2006 and went on to rake in $462 million, it was a huge hit.

The new film will release along with a new Cars Land in Disneyland in California, also set to open in 2011.

Disney's name coming off its Wide World of Sports complex

Walt Disney World's Wide World of Sports complex will be renamed the ESPN Wide World of Sports complex, signaling the Walt Disney Co.'s desire to capitalize on both brands at its giant Central Florida resort.

Ken Potrock, Disney World senior vice president for the sports complex, announced the name change this morning as he outlined the complex's current and expanding role as a generator of tourism and convention business in Central Florida.
Image and video hosting by TinyPic


The facilities currently draw 250,000 athletes and 1.2 million spectators a year. Surveys show the vast majority would not have come to Central Florida or Walt Disney World had it not been for the athletic competitions.

With plans for a new bowling center, the new Jostens Center that just opened, and the ESPN rebranding, Potrock said he expects far more visitors.



He also said the company would take more advantage of the worldwide popularity of ESPN among sports enthusiasts.

"If you're in the sports business and you happen to own the most powerful sports brand, why wouldn't you leverage that?" he said. "The answer is, of course we will leverage that."

Jonas Brothers: Disney Strike gold

Image and video hosting by TinyPic

The evangelical Christian teen sensations who have become huge stars in the US now have their sights set on Britain. Anita Singh met them at the London premiere of their film Camp Rock

For Disney bosses racking their brains over how to introduce the Jonas Brothers to British audiences, help came in the unlikely form of Russell Brand.


Canny enough to know that sex sells: the Jonas Brothers
His description of George W Bush as "that retard cowboy fella" may have caused a sharp intake of breath at the MTV Video Music Awards, but it was Brand’s repeated mockery of the pop world’s latest teen sensations that truly offended Middle America.

The resulting furore made headlines on both sides of the Atlantic, and provided a timely publicity boost for a band hitherto known here only to the under-12s and devotees of the Disney Channel. After conquering the States, the Jonas Brothers have set their sights on Britain with the release of new album A Little Bit Longer. For the uninitiated, Kevin, 20, Joe, 19, and Nick, just 15, are three siblings from New Jersey with musical talent (they play their own instruments), some decent pop-rock tunes and a high cuteness factor. They are also evangelical Christians who don’t smoke, drink or take drugs, and who wear "promise rings" signifying their intent to remain virgins until marriage.

Meeting them, one understands why MTV viewers were outraged on their behalf. The Jonas Brothers are so sweet-natured and eager to please that picking on them is like kicking the Andrex puppy. If they feel aggrieved at being the butt of Brand’s jokes, they are too polite to say so. He is not the first to mock them, and won’t be the last. Kevin shrugs: "The first time you get a hate mail or you get a hater, it means that you’re doing something right. That’s the way I guess we have to look at our life as well."

In the US, they are doing an awful lot right. They have made the cover of Rolling Stone magazine. They recently sold out New York’s Madison Square Garden on three consecutive nights. Their acting debut, in Disney Channel movie Camp Rock, was second only to High School Musical 2 in ratings. When they performed an outside broadcast for television show Good Morning America, 15,000 fans turned up.

The London premiere of Camp Rock attracted hundreds of screaming schoolgirls, but cracking the British market is a work in progress. "It’s still very new here and kind of strange for us but it’s growing all the time and we’re very excited about it," says Nick. At home, he concedes, things are a little "crazy". The boys can’t leave home without being mobbed and are accompanied everywhere by their minder, Big Rob, a man so gargantuan that he has to enter a room sideways. "It’s all about having Big Rob with you. He takes really good care of us. The fan reaction definitely doesn’t stop us from doing normal things," explains Joe. Like what? "Well, we’re definitely going to still ride bikes with our little brother," he says. "And go get ice cream!" they chorus. Big Rob used to work for Britney Spears. Minding the Jonas Brothers seems like an easier gig.

Before I am introduced to the boys, I meet Gary Marsh, president of entertainment at the Disney Channel. I ask how Nick, the baby of the band, copes with the demands of life in a multi-million selling pop outfit. Is it fair for one so young to be immersed in the shark-infested waters of the music industry? Marsh is amused. "Wait ‘til you meet him," he says.

You soon get what he means. Nick is the most intense and focused of the three, handling questions with aplomb and taking charge of the conversation while his elder siblings look on. It’s a strange dynamic, but one that makes sense. Nick is the showbiz veteran of the family, discovered at six years old when he was overheard singing in a hair salon. A career on Broadway followed, and he was a solo artist before hitching up with his brothers. Dropped by their first label, Columbia, they signed with Disney-owned Hollywood Records, where their brand of McFly-style pop rock has found a perfect home.

The boys are relentlessly enthusiastic. They love touring ("it was a blast"), they love Britney Spears ("meeting her was incredible") and they love Britain ("so cool"). In a world of sullen rock stars with giant egos and drug problems to match, the Jonas Brothers make a refreshing change.

Joe, the heart-throb of the band, has the starring role in Camp Rock as an obnoxious singer seduced by the trappings of fame. "My character is fun because he’s the total opposite of who I am," Joe says. Does the role allow him to act the rock star bad boy he secretly yearns to be? He looks bemused. "Er... not really."

We have been here before, of course. Britney Spears was once pop’s most famous virgin. Miley Cyrus was squeaky-clean until those semi-topless shots for Vanity Fair. Lindsay Lohan was a Disney starlet, and look how she turned out.

But the Jonas Brothers are different. Their clean-cut image is not a Disney construct. The home-schooled sons of a pastor (now their manager), the brothers’ wholesomeness was instilled in them by their family, not their marketing team. Today, as ever, they are wearing their silver rings. They have previously described them as symbolising "promises to ourselves and to God that we’ll stay pure until marriage", but today the topic is strictly off limits. "We’d rather focus on the movie and the music, if that’s ok," says Nick firmly. Can you explain what they mean to you? "Like I said, we’d rather focus on the music and the movie," he repeats. Discussion over.

Their reticence is understandable, given that the evangelical Christian ideals behind the purity ring movement could be off-putting to British fans. But they are also canny enough to know that sex sells. Thus, their lyrics ("Baby, you turn the temperature hotter/And I’m burning up, burning up for you baby") have a hint of raunch, and the pronouncements on their MySpace page offer up a tantalising fantasy: "Yes, we have already dated fans or girls that are not celebrities. In fact, we really like to believe that the girl we will spend our lives with will be our biggest fan. It is our rule to not talk about our personal lives, especially who we are dating. The same would be true if we were dating you."

With the might of Disney behind them, there’s no stopping the Jonas juggernaut. Last year they earned $12 million - $9 million from touring, $3 million from merchandising. A Camp Rock sequel is already in the works. A Monkees-style TV show is planned for next year.

Bosses at Disney know they have struck gold. "We are very fortunate. These kids come from good families. They have good guidance from their parents and a strong spiritual backing," says Marsh. "And they are authentic. They write their own music, play their own instruments, pick their own wardrobe. They have an internal barometer for who they are. They are in control. And their music will evolve over time - that’s the key to longevity."

And if the brand needs refreshing? They boys have got that one all worked out. Their seven-year-old brother, Frankie, is apparently a star in the making. They call him Bonus Jonas.

The Jonas Brothers' A Little Bit Longer is out September 29

Disney offering free admission on birthday in 2009

Image and video hosting by TinyPic

NEW YORK — Walt Disney Parks and Resorts announced a new promotion to admit visitors free on their birthdays next year.

“Every guest gets in free to one of our parks on their birthday in 2009,” Jay Rasulo, chairman of Walt Disney Parks and Resorts, said at a news conference in Manhattan.

Visitors will have to show valid identification and proof of birthdate to qualify. Details are available at http://www.disneyparks.com, where birthday visits can be registered in advance.

Mike Lynn, a professor of consumer behavior at Cornell University’s School of Hotel Administration, said admitting guests free to the parks on their birthdays could very well make money.

“The only thing they lose is the revenue from those people whose birthdays it is who might have come anyway,” he said. “Having an extra customer in the park doesn’t cost them anything. Those people are still a benefit because they have to buy food and drinks, and their friends and family are accompanying them.”

The birthday offer is part of a larger Disney promotion announced Thursday called “What will you celebrate?” It includes a 30-city tour with public events featuring Disney costumed characters, beginning in Minneapolis on Sept. 25 and ending in Phoenix in February. Disney will also start running “What will you celebrate?” TV ads featuring kids blowing out candles and brides in limousines.

In addition, the parks will offer buttons to wear that identify guests with phrases such as “Just Married,” “Just Graduated,” and “First Visit.”

“Our goal is to mark the special moments in your life in a way that your family will remember forever,” Rasulo said.

Peter Yesawich, a consultant on lifestyle trends, said at the Disney news conference that Americans often arrange vacations around personal milestones such as anniversaries and birthdays. He called the phenomenon “celebration vacations.”

Miley Cyrus, star of the Disney show “Hannah Montana,” plans to celebrate her 16th birthday at Disneyland in Anaheim, Calif., Oct. 5